20 February 2024
Netia changes its appearance
Netia, one of the oldest Polish telecommunications brands, is changing its image. Our visual identity is evolving and aims to demonstrate qualities connecting the brand to the other key Polsat Plus Group brands.
Netia is a truly Polish telecommunications brand with a 30-year history. During this time, it has undergone three major changes in visual identity. Since 2018, Netia has been part of the Polsat Plus Group, simultaneously retaining its significant autonomy, which is also evident in its corporate identity.
The recently initiated changes in the visual identity of Netia are part of the harmonization and rebranding project carried out by Polsat Plus Group in mid-2021, which was a unique marketing and advertising project on a global scale. Distinct and highly consistent on a strategic and visual level, the new identity system allows quick association of what the brand is and what it offers. The fact that all brands belong to one Group is also highlighted. Changes to the visual identity, including the renewal of the Netia logo in, among other things, advertising materials or infrastructure, will be carried out gradually.
"Netia is a leader in telecommunications and multimedia services. We are also a rapidly growing provider of cloud services and integrator of advanced ICT solutions offered under the NetiaNext brand. Through the new innovative visual identity of the brand, Netia strongly reflects its affiliation with the Polsat Plus Group while retaining the heritage built over the years. Whereas NetiaNext stands for modernity and an unconventional approach to developing a business offer, in which we are supposed to exceed the expectations of companies or institutions; provide technologically advanced solutions, but at the same time secure" - said Andrzej Abramczuk, Netia S.A. President and CEO.
The recently initiated changes in the visual identity of Netia are part of the harmonization and rebranding project carried out by Polsat Plus Group in mid-2021, which was a unique marketing and advertising project on a global scale. Distinct and highly consistent on a strategic and visual level, the new identity system allows quick association of what the brand is and what it offers. The fact that all brands belong to one Group is also highlighted. Changes to the visual identity, including the renewal of the Netia logo in, among other things, advertising materials or infrastructure, will be carried out gradually.
"Netia is a leader in telecommunications and multimedia services. We are also a rapidly growing provider of cloud services and integrator of advanced ICT solutions offered under the NetiaNext brand. Through the new innovative visual identity of the brand, Netia strongly reflects its affiliation with the Polsat Plus Group while retaining the heritage built over the years. Whereas NetiaNext stands for modernity and an unconventional approach to developing a business offer, in which we are supposed to exceed the expectations of companies or institutions; provide technologically advanced solutions, but at the same time secure" - said Andrzej Abramczuk, Netia S.A. President and CEO.
Polski